The CARE Factor Fix™
How to Finally Get Results from Marketing
By Stevie V Brown MSc.
About The Book
Lack of instant reward and the length of time needed to change buyer behaviour, competes against an expectation of immediate sales and a casual budget to propel businesses to give up on marketing. Only marketing when you want new customers creates random acts that deliver poor results. Instead, businesses need a consistent system and strategy, which is a method of assessing all open doors and deciding which ones to close, so that marketing is intentional and measured. The CARE Factor Fix is a framework for assessing and fixing your broken marketing function, so you can finally get results.
About The Author
Stevie V Brown is a Marketing Results Coach with 20 years’ experience in marketing having begun her career at Saatchi & Saatchi London. She has worked with global brands including L’Oréal, Nestlé, Visa, and hundreds of small businesses. She is experienced in multiple disciplines from traditional and digital marketing to brand activation and shopper marketing. She holds a Master of Digital Marketing, BA Marketing, Cert IV Coaching and NLP Coach Practitioner. Stevie’s business The Change Starter® helps growing businesses plan and implement marketing systems to increase website traffic and leads.
Who This Book Is For
The CARE Factor Fix is a framework for assessing and fixing the broken marketing function in your business, so that you can create the conditions that will bring consistent, measurable results. If your company or SME is at a stage of growth where you are serious about installing a professional marketing function into your business, whether that is internally or outsourced, this book is for you. Following The CARE Factor Fix framework will help you establish a clear strategy for building an effective marketing function that gets results.