Coaches aspire to conduct themselves in a manner that reflects positively upon the coaching profession; are respectful of different approaches to coaching; and recognise that they are also bound by applicable laws and regulations. The Change Starter® adheres to the following professional standards.

International Coaching Federation Code of Ethics

1. Professional Conduct at Large

  • I will not knowingly make any public statements that are untrue or misleading about what I offer as a coach, or make false claims in any written documents relating to the coaching profession or my credentials or the ICF.

  • I will accurately identify my coaching qualifications, expertise, experience, certifications and ICF Credentials.

  • I will recognise and honour the efforts and contributions of others and not misrepresent them as my own. I understand that violating this standard may leave me subject to legal remedy by a third party.

  • I will, at all times, strive to recognise personal issues that may impair, conflict or interfere with my coaching performance or my professional coaching relationships. Whenever the facts and circumstances necessitate, I will promptly seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s).

  • I will conduct myself in accordance with the ICF Code of Ethics in all coach training, coach mentoring and coach supervisory activities.

  • I will conduct and report research with competence, honesty and within recognised scientific standards and applicable subject guidelines. My research will be carried out with the necessary consent and approval of those involved, and with an approach that will protect participants from any potential harm. All research efforts will be performed in a manner that complies with all the applicable laws of the country in which the research is conducted.

  • I will maintain, store and dispose of any records recreated during my coaching business in a manner that promotes confidentiality, security and privacy, and complies with any applicable laws and agreements.

  • I will use ICF member contact information (email addresses, telephone numbers, etc) only in the manner and to the extent authorized by the ICF.


2. Conflicts of Interest

  • I will seek to avoid conflicts of interest and potential conflicts of interest and openly disclose any such conflicts. I will offer to remove myself when such a conflict arises.

  • I will disclose to my client and his or her sponsor all anticipated compensation from third parties that I may pay or receive for referrals of that client.

  • I will only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.

  • I will not knowingly take any personal, professional or monetary advantage or benefit of the coach-client relationship, except by a form of compensation as agreed in the agreement or contract.

3. Professional Conduct with Clients

  • I will not knowingly mislead or make false claims about what my client or sponsor will receive from the coaching process or from me as the coach.

  • I will not give my prospective clients or sponsors information or advice I know or believe to be misleading or false.

  • I will have clear agreements or contracts with my clients and sponsor(s). I will honour all agreements or contracts made in the context of professional coaching relationships.

  • I will carefully explain and strive to ensure that, prior to or at the initial meeting, my coaching client and sponsors understand the nature of coaching, the nature and limits of confidentiality, financial agreements and any other terms of the coaching agreement or contract.

  • I will be responsible for setting clear, appropriate and culturally sensitive boundaries that govern any physical contact I may have with my clients or sponsors.

  • I will not become sexually intimate with any of my current clients or sponsors.

  • I will respect the client’s right to terminate the coaching relationship at any point during the process subject to the provisions of the agreement or contract. I will be alert to indications that the client is no longer benefitting from our coaching relationship.

  • I will encourage the client or sponsor to make a change if I believe the client or sponsor would be better served by another coach or by another resource.

  • I will suggest my client seek the services of other professionals when deemed necessary or appropriate.


4. Confidentiality & Privacy

  • I will maintain the strictest levels of confidentiality with all client and sponsor information. I will have a clear agreement or contract before releasing information to another person, unless required by law.

  • I will have a clear agreement upon how coaching information will be exchanged among coach, client, and sponsor.

  • When acting as a trainer of student coaches, I will clarify confidentiality policies with the students.

  • I will have associated coaches and other persons whom I manage in service of my clients and their sponsors in a paid or volunteer capacity make clear agreements or contracts to adhere to the ICF Code of Ethics Part 2, Section 4: Confidentiality/Privacy standards and the entire ICF Code of Ethics to the extent applicable.

Life Coaching Academy Code of Conduct

All staff, tutors, students, graduates, associates and members of The Life Coaching Academy agree to:

  • Always conduct themselves to the highest levels of ethics, integrity, accountability and responsibility.

  • Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.

  • Respect the commercial confidentiality of The Life Coaching Academy by not divulging business information to any third parties.

  • Maintain the good reputation of the coaching profession in general and The Life Coaching Academy in particular.

  • Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues and The Life Coaching Academy.

  • Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.

  • Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.

  • Clearly state to clients and potential clients, the terms of any commercial agreement including the expectations of both parties.

  • Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.

  • Obtain written permission from any client or potential client before releasing their names as referees.

  • Respect the absolute rights of clients' confidentiality except as expressly permitted by the client or potential client in writing or as required by law.

  • Recommend different coaches or resources when these will be more appropriate to the clients' needs.

  • Avoid all conflicts of interests and give notice of such potential conflicts to The Life Coaching Academy. Advise both The Life Coaching Academy and the client on the risk of conflict if a relationship moves beyond a coach/client situation. (For example a personal or business relationship.)

  • Refrain from offering professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to assess.

  • Endeavour to enhance public understanding and acceptance of professional coaching.

  • Share skills and experience with fellow members and associates of The Life Coaching Academy to further increase the body of knowledge, skills and competencies of such parties.

  • Respect all copyrights, agreements, work, intellectual property, trademarks and comply with all laws covering such areas.

  • Use the tuition, definitions and works provided by The Life Coaching Academy as the basis for all coaching procedures, practices and objectives.

  • Avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate.

  • Contact The Life Coaching Academy immediately if you find yourself in a situation which may create conflict, litigation or bad publicity.

  • Comply with all laws and bye-laws of the Australia and, if coaching clients based abroad, with the laws of the clients' country.

  • Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the Australian Advertising Standards Authority.

  • Make a copy of this Code freely available to clients if they request it.