Content marketing is now an estimated $72bn industry that is expected to keep growing to over $106bn by 2026. So, if you’ve yet to prioritise this aspect of your digital strategy, now is the time to do it with the help of an outsourced content creation Sydney specialist.
Why focus on content creation?
Content marketing covers everything from blogs to video marketing and podcasts. Research shows that 82% of marketers are now actively investing in content marketing with the goals of boosting brand awareness, generating leads, and developing stronger client connections.
When done effectively, content creation can deliver a wealth of benefits for the business, including but not limited to;
Boost the brand’s Google ranking to gain more organic traffic,
Establish your place as an authority in the field,
Gain increased trust from customers,
Give clients an added sense of value from the brand,
Learn more about customers by tracking which content is popular,
Create additional touchpoints and reasons for people to come back to your site,
Reach audiences that purposely avoid traditional ads.
Research shows that over 90% of brands see success from their content. While this aspect of your digital strategy can be approached in several ways, outsourced content creation Sydney services are the best choice by far.
5 Reasons Your Business Needs Outsourced Content Creation Strategy in Sydney
High-Quality Content
Australians spend over 100 hours engaging with content each month, which presents an incredible opportunity for brands like yours. However, you are competing against millions of companies, bloggers, and news outlets for their time. Inferior content will not suffice.
Professional content writers will provide your business with high-quality content that is engaging, informative, and relevant to your target audience. Crucially, they will never be short of ideas. Providing extra value will boost client attraction and retention. Your content will also be more likely to get shared, which can make new audiences aware of the business.
The harsh reality is that users quickly lose interest with low quality content. And once they’ve switched to a competitor, the chances of a return are very slim.
Cost-Effective
Every business decision should be at least partially motivated by money. To be successful, content marketing has to be an ongoing strategy. Outsourced content creation Sydney packages start at just $597 per month, which ensures your website and social media channels are regularly updated with new high-quality content.
Therefore, it is a cost-effective alternative to hiring an in-house content team. You will no longer have to worry about salaries, benefits, and overhead costs associated with maintaining an in-house team. Similarly, you will avoid the need to purchase equipment and materials for content creation.
In short, you will find it far easier to manage your digital marketing budget while simultaneously ensuring that all spending is invested in the content itself.
Consistency
The digital landscape has evolved at a rapid pace, and consumers are more demanding than ever. While quality content has to take precedence over volume, web users expect consistency. Finding time when running a firm is hard, but an expert will establish and manage a defined schedule.
Aside from regularly providing your audience with fresh content that keeps them engaged and interested in your brand, it encourages users to revisit your channels at the same times each week. Your business subsequently becomes a part of their routine. Furthermore, the content will consistently align with brand values, which 82% of consumers now want.
Outsourced content creation Sydney services deliver high-quality content tailored to your brand and audience for sustained success.
Expertise
Nobody knows your brand better than you do. However, it doesn’t matter how loud you shout about its greatness if nobody hears it. To succeed in the modern landscape, you don’t only need to develop a clear brand image. You also need to understand the technical aspects of getting your business seen, which is why outsourced content creation in Sydney is the answer.
Professional content writers have the expertise and experience necessary to create content that is optimised for search engines and social media platforms. When a marketing agency has already helped business like yours, you can be sure that your brand will get seen. You will receive content that is loved by Google and human visitors alike.
Crucially, a content marketing specialist will stay ahead of the latest trends. The days of falling victim to outdated methods can finally become a thing of the past.
Time-Saving
Given the importance of getting it right, building and managing a content marketing strategy now feels like a full-time job. Frankly, it is. Therefore, it is far too much work to fit around your ongoing operations. With outsourced content creation in Sydney, it no longer feels like an afterthought. Instead, it gains the attention it deserves without disrupting your core business.
Professional content creation frees up time and resources, allowing you to focus on other aspects of the business. You will no longer need to invest time into formulating ideas, planning content, writing, editing, publishing, or sharing content. In turn, this will help you grow your business faster and more efficiently.
Time is money, and a streamlined approach to content marketing will inevitably deliver far better results for your business. Now is the moment to embrace it.
Tap into the power of content marketing
Whether launching a new business or breathing new life into an existing brand, professional outsourced content creation Sydney services will supercharge your strategy to help your business scale new heights. Here at The Change Starter, our team of experts will design, develop, and deliver the content required to help your brand reach its objectives.
To find out more, get in touch with us today!
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