NEVER-ENDING CONTENT™
Outsource blog content creation to a qualified marketing team who know how to get your business seen with the people who are searching for what you offer.
Our Search Engine Optimised (SEO) content service works as standalone service or a plugin to existing marketing activities. Our goal is to work with you long-term to help you get more traffic to your website by increasing your Google ranking. We do this by creating SEO blog content that appeals to the people already searching for a solution online.
WHAT IS CONTENT MARKETING?
Content Marketing is the activity of publishing and distributing content on the internet for the purpose of promoting your business to the people who are already searching for, and ready to buy the solutions you offer. Content Marketing provides multiple benefits enabling you to:
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Demonstrate expertise and credibility in your subject matter.
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Provide valuable information, inspiration and education to prospective customers.
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Encourage prospective customers to consider your business and feel comfortable to make an enquiry.
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Rank your website with Google and work towards increasing your ranking for specific keywords or topics that are of interest to your target customer.
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Drive more traffic to your website and increase the number of enquiries to your business, or the number of direct sales for e-commerce businesses.
01
Be ‘Findable’,
Be Found
Fresh and regular website content, such as a blog is a proven method of pulling people to your website who are already searching for your category/product.
02
Gain Traffic,
Grow Traffic
Fresh and regular website content, such as a blog is a proven method of pulling people to your website who are already searching for your category/product.
03
Engage People,
Build An Audience
Long form content is a proven tactic for building engagement with your potential customers by sharing your knowledge to educate or inspiring them.
Not convinced you need this? Take our short quiz to find out whether your website can benefit from content marketing. Take the quiz - Unleash Your Website's Potential.
HOW DOES
NEVER-ENDING CONTENT™ WORK?
Our clients told us they wished they had a supply of never-ending content™ that could be posted to their website for them to share on social media and in email marketing. Content that would strategically target the keywords they want their site to rank for in Google. So, we made their wish come true.
We offer a content marketing service that includes everything you need to get your business ranked with Google. Our service includes Keyword Research (KWR) to determine what your target customers are already searching for, a content plan to structure your website blog, 100 ideas for blog topics from which we'll write a pre-determined number of articles and publish these to your WordPress or Wix website with all SEO tasks taken care of. All you need to do is share the content we create as part of your social media marketing and email marketing (we can also do that for you - check out our fully outsourced marketing team option).
After the initial planning work is done, we keep writing and posting search engine optimised articles until you tell us to stop! But with a live results dashboard tracking your web traffic and blog page session increases, why would you want to stop?
You will never run out of content because our system ensures that content just keeps on coming your way. With The Change Starter, you will always have content in your Never-ending Content™ library, and that means, you'll never again sit at your desk wondering what to write.
WHAT YOU'LL GET
With Never-ending Content™, you will soon have blog content that targets the most relevant keywords that your target customer is already searching for, and an increased visibility of your business with Google.
All our Never-ending Content™ Packages include the following:
01
Content Planning
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Keyword Research (KWR) to determine what your target customers are searching for right now.
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Pillar & Cluster Content Plan to structure your blog for search engines by selecting 4 core topics and multiple sub-topics from the KWR to be used for content creation.
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Content Ideas that can be turned into blog articles with search engine optimised titles, search volume potential, keyword difficulty, and the structure and content of the article for our content writers.
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Posting Schedule to identify when each blog will be published and distributed throughout the year.
02
Content Writing
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Your own Marketing Manager to make it happen
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Experienced writers
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Thorough subject research
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Royalty free images
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Meta descriptions
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Quality assured
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Checked by Grammarly & Copyscape
03
Content Publishing
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Blog set up or re-structured to keyword categories
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Content published to your Wix or WordPress website
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SEO tasks completed including meta description, categories, tags, image tagging, keyword optimisation
OUR PACKAGES
Our Never-ending Content™ Packages vary by the number of blogs we write for you over the course of 12 months. Content Planning is the same work whether we ultimately write 12 blogs or 52. The content planning cost is divided evenly across the year, so you don't need to find the funds upfront.
Per month +gst*
NEVER-ENDING MONTHLY
CONTENT
$597
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Marketing Manager
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Keyword Research
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Pillar & Cluster Plan
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Posting Schedule
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Blog Set Up or Restructure
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50 Content Ideas
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4 x 1,000 word Pillar Blogs
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8 x 500 word Blogs
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Published to Your Website
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Search Engine Optimised
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Website Traffic Tracking
*12 month min. commitment. We incur costs for planning at the beginning of the contract, you pay over 12 months.
per month +gst*
NEVER-ENDING FORTNIGHTLY
CONTENT
$997
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Marketing Manager
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Keyword Research
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Pillar & Cluster Plan
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Posting Schedule
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Blog Set Up or Restructure
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100 Content Ideas
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4 x 1,000 word Pillar Blogs
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20 x 500 Word Blogs
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Published to your website
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Search Engine Optimised
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Website Traffic Tracking
*12 month min. commitment. We incur costs for planning at the beginning of the contract, you pay over 12 months.
per month +gst*
NEVER-ENDING WEEKLY
CONTENT
$1,997
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Marketing Manager
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Keyword Research
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Pillar & Cluster Plan
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Posting Schedule
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Blog Set Up or Restructure
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200 Content Ideas
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5 x 1,000 word Pillar Blogs
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47 x 500 word Blogs
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Published to Your Website
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Search Engine Optimised
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Website Traffic Tracking
*12 month min. commitment. We incur costs for planning at the beginning of the contract, you pay over 12 months.
HOW WE START
Once you're ready to get started, you'll be enrolled to our simple onboarding program so that we can quickly and easily learn about your business, industry, and customers. This gives us the knowledge we need to get your content planning underway. After this, you can leave us to it, whilst you get on with running your business.
01
BUSINESS DISCOVERY
No one knows your business better than you. We start with a structured discovery session to mine the specific knowledge you already hold so that we can quickly onboard ourselves and set measurable objectives.
03
KEYWORD RESEARCH
Understanding the specific keywords/phrases people are searching for means we can write about topics that are relevant to your target customers and your brand.
05
POST IDEAS & SCHEDULE
We develop more ideas than needed, so we can narrow it down to the best ones. We create the ideas for blogs based off the KWR and plan, including SEO titles, keywords and content brief. Then we plan the content into a consistent posting schedule.
02
AUDIENCE INSIGHT
We conduct a discovery of the needs and behaviours of your target customers using our customer intelligence platform.
04
PILLAR & CLUSTER PLAN
Organised, well-structured content makes search engines happy! We build your content plan by identifying “pillar” topics based off the top keywords, then creating a “cluster” of related sub-topics to sit under each pillar.
06
Writing &
Publishing
We will write and 1-4 articles per month based on the posting schedule and publish them to your Wix or WordPress website in a manner optimised for search engines; giving Google a variety of topics to pick up on!
It's Time To Get Started With Content Marketing.
FAQs
Got Some Burning Questions?
If you're considering engaging an outsourced marketing team to implement your marketing, you've most likely got some questions about how it all works. Head to our Frequently Asked Questions page to deep dive into the questions we are often asked by prospective clients.