HR & EMPLOYEE ENGAGEMENT STRATEGIES
At The Change Starter, we help HR and EAP providers market their services to SMEs and corporate HR leaders. With deep experience in the sector, we understand the unique challenges of promoting workplace wellbeing. Our team crafts tailored marketing strategies to showcase your expertise, highlight your value, and position your brand as a trusted partner in building positive, productive workplace cultures. We take the time to understand your goals, so you can connect with the right people and grow with purpose.
​
​
Championing Culture Through Strategic Marketing
In the ever-evolving landscape of HR & Employee Engagement, creating a positive, productive, and inclusive workplace culture is more important than ever. At The Change Starter, our team of experienced professionals understands the critical role of effective communication and targeted initiatives to market your Human Resources or Employee Assistance Program services.
Expertise in HR and EAP Marketing
As a marketing agency with deep experience in the HR and EAP sectors, we understand the challenges these providers face. We craft tailored strategies to help you reach SMBs and corporate HR leaders, showcase your expertise, highlight your value, and position your brand as a trusted partner in building healthy, productive workplaces.
Turning Prospects Into Partners
Whether you're selling HR outsourcing, employee management systems, or consulting, we help boost traffic and generate leads. Using our expertise in HR marketing and engagement, we build compelling business cases that show how your services attract talent, retain employees, and position clients as employers of choice.
Driving Measurable Results
Our strategic approach ensures your initiatives are measurable, effective, and aligned with business goals. From rebranding to launching EAPs or upselling services, we help keep your brand top of mind and generate leads, building a strong foundation for HR and engagement services that empower workplaces across Australia.
OUR SERVICES
Tailored Services to Boost Employee Engagement
LINKEDIN MARKETING
We craft targeted LinkedIn strategies that position your business as a thought leader in HR & Employee Engagement, showcasing expertise, engaging your audience, and driving connections.
SEO
We optimise your website and content to boost search rankings, helping potential clients find your HR & Engagement solutions and driving long-term, sustainable business growth.
LINKEDIN LEAD GENERATION
​Our LinkedIn lead gen campaigns engage key decision-makers, helping you build a steady pipeline of qualified leads and unlock LinkedIn’s full potential to fuel business growth.
WEBSITE BUILD & OPTIMISATION
Our web team builds responsive, user-focused sites that share your brand story, showcase expertise, and drive conversions, optimising content for performance and user experience.
GOOGLE ADS
We create and manage high-performing PPC campaigns that drive targeted traffic, boost brand visibility, and generate qualified leads; continuously optimised for maximum ROI.
BROCHURES & PRINTED MATERIALS
​We design high-quality brochures and print materials that showcase your services, communicate your value, and boost engagement, supporting your digital marketing and business growth.
WHY CHOOSE US?
When you're in the business of creating better workplaces, your marketing should reflect that. At The Change Starter, we understand the power of employee engagement, and how to communicate it in ways that attract the right clients and drive real results.
​
We don’t just know marketing. We know HR, EAPs, and the challenges you face in a competitive, people-first industry. You won’t get cookie-cutter strategies here. We bring real-world experience, marketing know-how, and a deep understanding of the employee engagement space to every project.
Great For Cashflow
We manage your entire annual marketing budget and split it over 12 equal monthly invoices, so you know exactly what you’re spending each month. We manage all supplier payments throughout the year, so while many expenses are paid out in the first 3 months of setup, you still only pay the one monthly invoice instead of being charged for everything up front like most agencies would do.
​
Experts Work On Your Business
Our team all work full time in their area of expertise, so they are available when needed, but you're not paying for them full time.
​
Strategically Led
TCS is led by an experienced marketing strategist, who is obsessed with efficiencies and leading multiple external marketing functions, so you don’t have to.
We Get You
We have the proven ability to distil and simplify complex marketing challenges and take them off your plate; no matter how nuanced they are to your specific industry.
​
You Know The Plan Up Front
Everything flows out of the agreed strategy and calendar, so key people in your business can see what comms are planned out, and we can sync seamlessly with the operational side of the business.
​
Reduce Your Risk
We take on the risk of extra costs if you don't like the work we present. It’s in our best interest to write accurate briefs, present poignant marketing strategies, and roll out hardworking content so you see positive change as soon as possible.
​
Efficient Use Of Your Investment
Money is not wasted on account management fees and a large hierarchy of people on the payroll, commonplace in traditional agencies. Your budget is used to implement every part of your marketing activity calendar, so we don’t charge for people waiting to be told what to do next; they read your marketing plan and jump on it when needed.
​
Your Very Own Marketing Team
We assemble your marketing dream team with the exact skills and people needed to implement the marketing plan.
​
Full Spectrum Marketing
We assemble outsourced teams who work across a multitude of channels. We're unbiased with the channels we select (unlike a social media agency might be, for example) so you benefit from the full spectrum of marketing without the headache of multiple agencies.
​
Work With The Best
We have access to a pool of pre-vetted qualified marketing professionals from around the globe who understand the commercial realities.​​
​
Ready to take your marketing to the next level? Book your free Marketing Accelerator session with Stevie now and discover how The Change Starter can help you achieve your growth objectives!
BOOK A MARKETING ACCELERATOR
FAQs
Got Some Burning Questions?
If you're considering engaging an outsourced marketing team to implement your marketing, you've most likely got some questions about how it all works. Head to our Frequently Asked Questions page to deep dive into the questions we are often asked by prospective clients.
FEATURED ARTICLES
At The Change Starter, we specialise in marketing solutions tailored for businesses offering employee management programs and human resources services. Whether you provide comprehensive HR support or innovative employee engagement tools, our strategies highlight the unique benefits of your offerings. By effectively promoting your employee management program alongside core human resources services, we help you attract the right clients, strengthen your market position, and foster stronger, more engaged workplace cultures.