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  • Writer's pictureThe Change Starter

Boost Your ROI with a Digital Marketing Consultant: Here's How


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Photo by John Schnobrich on Unsplash

Partnering with a digital marketing consultant can help your small business get a much better ROI. Instead of doing things alone, you team up with an expert who’ll ensure you get the most out of your marketing strategy. How is this possible? Well, let us show you some of the main ways a digital marketing consultant gives you a much-needed ROI boost: 


Better Audience Targeting for Improved Conversions


A digital marketing consultant will help you find your target audience. Better yet, they help you zero in on audience segmentations to ensure your marketing material is adjusted to suit their wants and needs. You make content or adverts that are specifically geared towards a certain audienAprce and you’re more likely to drive more conversions, improving the ROI. 


Foster Stronger Customer Relationships Through Personalisation


Following on from above, digital marketing consultants teach you to foster strong relationships with customers. This breeds more engagement between you and your target audience, which further boosts the conversion rate. Improving your CRO means more of your leads become paying customers, so you achieve a better return on your investment! 


Make Decisions Based on Data


Many small businesses get into a muddle when it comes to decision making. You decide things based on what feels right, rather than what will actually benefit your company. Partnering with a digital marketing consultant eliminates poor decisions. You take a data-driven approach to marketing, allowing for the optimal strategies and better resources allocation. In other words, data helps you figure out what works the best and where your money should be invested to generate returns! 


Optimise Multi-Channel Strategies with a Digital Marketing Consultant


At The Change Starter, we use a multi-channel approach to help clients get better brand exposure across as many channels as possible. This sees a dramatic rise in ROI as you’re spreading awareness across multiple social media platforms, online adverts and so on. It draws in more prospects, who will become paying customers, thanks to a marketing strategy devised by experts. 


Drastically Improve Your SEO


According to Statista, 74% of companies rate SEO as an excellent marketing strategy for ROI. This is largely because search engines are still the number one way people discover small businesses - whether it’s through desktop, mobile or voice search. Having a digital marketing consultant in your corner lets you get the most out of search engine optimisation. You drive your website up the rankings to boost visibility and enhance your brand image. Good SEO leads to more clicks - and when paired with a fantastic content marketing strategy, this creates loads of conversions, making your business a lot of money. 


Conclusion

You’re already seeing how working with a digital marketing consultant could change your business for the better and generate a bigger ROI. But what if we told you there are many more benefits to see? As one of the best digital marketing consultancies in Sydney, we’re perfectly placed to give you the ROI boost you desperately need. Book a free consultation and we can begin your journey today! 



 

Assess The Effectiveness Of Your Marketing With The Change Starter Scorecard!


Are you curious about how effective your marketing efforts are? Take our quiz to find out! Our 7-minute, online quiz will help you discover your relationship with marketing and determine if your marketing strategy is driving the results you want. Whether you're a small business owner or a marketing professional, our quiz is a great way to assess your current marketing efforts and identify areas for improvement.



 

The Change Starter® is a boutique marketing consultancy that builds outsourced marketing teams for established businesses who are committed to growth. Apply for a FREE Marketing Accelerator with Stevie to get crystal clear on the next steps you can take to promote your business to the right audience, at the right time, in the right place.

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