Have you ever done something and expected an amazing result first time? Crazy right? Serena Williams didn't get so good by playing tennis just once; nor did she expect to be outstanding the first time she picked up a racket. Yet, when it comes to marketing, many small business owners expect to 'do some marketing' and instantly get a sale.
Here's the thing. Marketing is not sales. The role of marketing is to let people know about your business and open the door to a conversation; the role of sales is to close it.
As a marketer, when I hear people say that they ran one facebook ad and 'it didn't work', I understandably get a little antsy!
How do you know it 'didn't work'? What are you basing that on? What you're saying is that you ran an ad only once and you expected to get lots of people buying from you. Erk. Computer says no.
Sorry to tell you, but life (and marketing) just aren't that simple, but if you're ready to work hard up front to get a clear strategy in place, then I can promise you some serious results ongoing.
As I tell my clients who are growth-driven entrepreneurs with a long-term perspective; stop talking to me about immediate sales and let's get serious about long-term growth through brand awareness and engagement.
Stop marketing to people only when the time is right for you, and instead keep marketing to them, so that they can choose when the time is right for them.
And that's why all my clients get Growth Marketing Strategies. This means that we've worked together to deeply understand your ideal client and the triggers that drive them to seek you out. It means that we've identified the places they'll be and the things they'll be doing when that trigger occurs (so you can be there too) and; we've built an end-to-end customer engagement strategy to ensure that your business is not only continuously present in their hearts and minds; but that it is also set up to engage and sell to them; AND get them coming back for round two; AND bring their friends!
Sound too good to be true? Well, I'm not going to tell you it's easy. And I can't say you'll have it done in a week. And I definitely won't promise you a result first time round with only one facebook ad.
Here's what I will promise you. If you commit to doing three simple things, you can have your marketing on track in no time.
Commit to deeply understanding your target clients. That's the first step to building a marketing plan. Create their avatar.
Commit to writing a clear marketing plan. What channels you'll use to reach your target avatar and the message you'll communicate.
Commit to putting in ongoing and consistent effort to make marketing happen in your business. This means scheduling it in the diary for a focus period each week (or hiring marketing resources).
That's it. Ready to get started?
The Change Starter® is a boutique marketing consultancy that builds outsourced marketing teams for established businesses who are committed to growth. Apply for a FREE Marketing Accelerator with Stevie to get crystal clear on the next steps you can take to promote your business to the right audience, at the right time, in the right place.