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  • Writer's pictureStevie V Brown

Maximising Growth Potential: 5 Reasons to Consider Hiring a Marketing Strategy Consultant


A blond girl waring a green top sitting down with her laptop on top of the table while holding a pen in her right hand with notebook and phone on the side
Reasons To Consider Hiring A Marketing Strategy Consultant

Are you facing pivotal decisions for your business's growth? Navigating marketing choices can be challenging. A marketing strategy consultant can be a valuable resource to help you by making a plan for the marketing activities that can best align to your business objectives. Here's why you should consider engaging one:


1. Expert Insights


A marketing strategy consultant provides in-depth analysis, aiding in identifying opportunities that might be overlooked by non-marketers. Their expertise brings a fresh perspective to your marketing challenges and in many cases the business itself. Gaining an objective viewpoint and bringing in expertise that understands how to build a picture of the needs of consumers is invaluable. After all, you don’t know what you don’t know.


2. Time Management


As a business owner, you know you’re often wearing many different hats. Yet marketing is one of the most important areas of your business, so without a dedicated focus on it, marketing often gets pushed to the bottom of the list. A marketing strategy consultant can take this hat off your head, and build a marketing strategy for you, so you can place focus on running and developing your business.


3. Tailored Strategies from an Experienced Marketing Strategy Consultant


Each business is unique, and a marketing strategy consultant can craft a bespoke marketing strategy to suit your objectives. You won’t get this by going directly to a marketing agency that only offers one kind of marketing. An agency focused on one marketing channel, such as social media management, Google ads management, or websites will only be able to give you a plan that relates to those specific channels. They won’t build you a total marketing strategy as it is not in their interests to do so, and often this is not a service they provide. Only a marketing strategy consultant or a consultancy like The Change Starter can offer a fully integrated, 360 strategy for your entire marketing budget.


4. Cost-Effective Approach


Hiring a consultant is an investment that can prevent costly mistakes. Their knowledge and resources bring efficiency to your marketing efforts. Whilst an upfront fee for strategy can seem like a big spend in exchange for a document, the reality is that it’s an investment in the future of your business and an investment in ensuring that any future money you spend on marketing is well spent. Without a strategy, you will find your business conducts ‘random acts of marketing’ such that your message, brand appearance, and activities are chaotic and without cohesion.


5. Adaptability to Change


The business landscape is dynamic. A marketing strategy consultant stays informed about trends, aiding your business in staying agile.


"Innovation has to be part of your business culture. Consumers are evolving faster than we are, and failing to catch up spells trouble." - Ian Schafer, Co-founder/CEO of Kindred and Founder/Former CEO of Deep Focus.

The Change Starter embodies these qualities. With our team of experts, we provide tailored marketing strategies for every client. Our approach is customised, assembling a team of professionals to address your specific needs. The Change Starter commits to at least a 12-month engagement, aligning marketing efforts with your business objectives. Additionally, we offer a results dashboard, facilitating transparent tracking of your marketing strategies.


Hiring a marketing strategy consultant can catalyse your business's growth potential. With expert insights, tailored strategies, efficient time management, cost-effectiveness, and adaptability, a consultant could be the missing piece in your marketing puzzle.


Ready to take the next step? Your business deserves not just to survive but to thrive, and a marketing strategy consultant could be the strategic key to unlocking unparalleled growth. Contact us today.


Frequently Asked Questions (FAQs)


What is a marketing strategy consultant?

A marketing strategy consultant is an experienced professional who assists businesses in developing and executing effective marketing strategies aligned with their goals and target audience.


How can a marketing strategy consultant help my business grow?

They can identify marketing opportunities, create customised strategies, save time, optimise resources, and ensure your business remains adaptable to changing market trends.


Is hiring a marketing strategy consultant cost-effective?

Yes, consultants bring specialised knowledge and resources, helping you avoid costly mistakes and streamline your marketing efforts for better returns on investment.


Can a consultant understand my business's unique needs?

Absolutely. A skilled marketing strategy consultant takes time to understand your business, industry, and objectives, tailoring strategies to your specific requirements.


How does a marketing strategy consultant stay updated with market trends?

Consultants actively research, attend industry events, and leverage their networks to stay informed about the latest marketing trends and strategies.


Will I maintain control over my marketing strategies with a consultant?

Yes, a marketing strategy consultant collaborates with you and ensures you're informed about strategies, granting you transparency and control.


Can a marketing strategy consultant assist with digital marketing?

Yes, many consultants are well-versed in digital marketing and can assist you in developing strategies for social media, content, SEO, and more.


What's the ideal duration to work with a marketing strategy consultant?

The duration varies based on your goals, but committing for a minimum of 12 months is recommended to achieve significant results.


 

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The Change Starter® is a boutique marketing consultancy that builds outsourced marketing teams for established businesses who are committed to growth. Apply for a FREE Marketing Accelerator with Stevie to get crystal clear on the next steps you can take to promote your business to the right audience, at the right time, in the right place.


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