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How to Appeal To A Mindset, Not A Demographic.
Often b2b professional services businesses need to market to a mindset, not a demographic. Here are 3 strategies for marketing to a mindset.
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Jul 3, 20206 min read
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What's The Point of Creating A Customer Avatar?
Earning more for what you're worth means creating results for customers, which you can't do if you're not working with the right people.
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May 6, 20203 min read
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How To Write A Marketing Strategy: A Framework
Learn what to include in a marketing strategy that seamlessly integrates traditional and digital marketing methods.

The Change Starter
Apr 2, 20206 min read
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