I'm often asked by business owners how to fit marketing into their week. Well, I say that every day is marketing day! You can 'do marketing' very easily every single day just by taking some really simple actions. And, you can even do it for free!
Here's 5 ways to market your business for free today!
1. Connect With Prospects
Do a search on LinkedIn for your target customer and send connection requests to at least 20 people who you think could benefit from your services. Add a short tagline/elevator pitch after your name in the connection request so they are immediately told what you do!
2. Attend a Free Event
Search for free events with a topic your target customers may be interested in but that doesn't conflict with what you offer. Get there early and get to know the attendees, introduce yourself and tell them what you do. You never know who you might meet!
3. Become an Expert Speaker
If you're game for the limelight, call round some co-work spaces and ask them about their events schedule. Are they looking for any speakers? Is the topic you can talk about of interest to their residents? Offering a free talk at a co-work space is a great way to get exposure of your brand across their mailing list and to attract some people to your talk who are interested in learning about your expert topic. More often than not when I do a talk myself, I pick up at least 1 new client.
4. Set up your Google Business Listing
If you don't already have one, get your Google Business listing set up to ensure your business details are accurately presented when prospects search for your business. If you already have one, login to the listing and see what else you can add to make the listing even better.
5. Write an Article That Solves Their Problem
When you write an article, the sole purpose of that article is to provide value to your prospective clients. So, you need to think like your client. That way you can come up with a topic that is aligned to the problems they are having and the way in which they are searching for that problem on Google. Think not about what you provide as a solution, but more about what they type into Google as the problem they are having.
And there you have it, 5 simple ways to market your business for free today. There are so many more I could have included!! If you want more, let me know in the comments!
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