One issue that often comes up for my clients is how to manage the activities of marketing and sales and balance these tasks with their daily routine and their client service delivery. They sometimes shy away from doing any marketing at all because they feel as though they 'haven't got time'. To fit marketing activities into your daily schedule, you have to decide you want to make a change to how you are running your schedule right now. That can be difficult.
When we do decide to make a change, we tend to perceive the act of change as one giant ‘beast’, which quickly overwhelms us and becomes seemingly unconquerable in our minds. Essentially we are setting ourselves up to do too much, leaving us busier than ever, yet feeling unproductive and unsure that what we are doing is going to achieve any results. Expecting too much of ourselves in one short period of time can drive us to frustration, as we experience that ‘where do I even start’ mentality.
TOP TIPS TO RESOLVE!
Don’t take it on all at once! You will achieve more progress and satisfaction by breaking it down into smaller tasks and setting a timeframe for each one.
This doesn’t require lots of time or effort! Just pick the ‘dead time’ in your day, such as your daily commute, whilst you wait for a colleague or client to arrive to a meeting; or when you’re in a queue somewhere! These are perfect moments when you can open the notes app on your phone and just start listing the specific tasks that are needed to reach your overall goal (the change you want to see).
Decide how many of these tasks you can achieve in a given timeframe – e.g. 1 task per month, per week, or per day, depending on your availability, and the size of each task.
If you’re going to need a longer period of time for a big task, such as building your website, break it down into themes for each time period - e.g. month 1 - planning, month 2 - briefing, month 3 - content creation etc. Then list the tasks for each of the phases, then break these down into weekly, or daily tasks and complete them one step at a time.
Reward yourself after each task is completed. Something simple, like allowing yourself to watch an extra hour of television, or buying yourself a small treat!
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The Change Starter® is a boutique marketing consultancy that builds outsourced marketing teams for established businesses who are committed to growth. Apply for a FREE Marketing Accelerator with Stevie to get crystal clear on the next steps you can take to promote your business to the right audience, at the right time, in the right place.