Marketing can be a challenging aspect of running a business. It requires effort and expertise to attract customers effectively. It may seem daunting to those who are not familiar with marketing strategies. However, help is at hand when you turn to an outsourced marketing partner to take on your marketing function and give you back time to work on your business.
Outsourcing your marketing can be a great way to leverage expertise from professional marketers and get access to the best talent to work for you. It's important to work with a skilled partner in marketing who can help your business effectively. Let's discuss how to outsource your marketing efforts, achieving successful results with professionalism and finesse.
Step 1: Understanding Your Business and Yourself
The ancient Greeks had an adage that still holds true today: "know thyself." Before diving into the realm of outsourced marketing, it's crucial to understand your business's needs. Your time as a business owner is too valuable to work on hands-on tasks, yet many businesses continue to engage with 'DIY marketing' and waste time and budget putting out messaging that doesn't hit home. If you're an established business needing new customers with the courage to invest in long-term growth but lacking a clear understanding of marketing, keep reading for more insights.
Step Two: Discover The Best Outsourced Marketing Agency
for You
Not all marketing agencies are created equal – finding the right match is key. Search for an agency, consultancy or team that can simplify your marketing challenges and take them off your hands. They should be able to distil complex strategies and logistical challenges and provide a team of experts that specialise in their respective fields.
Here at The Change Starter, we take an innovative approach. Unlike specialised agencies that offer only one kind of marketing on a month-to-month basis, we partner with our clients on a long-term journey to continued growth. We offer a comprehensive strategy that includes consideration of all available types of marketing to ensure your plan meets our objectives and your budget. We build and deliver an annual plan of marketing activities. We streamline content and creative tasks while being mindful of your time constraints.
Step 3: The Significance of Commitment
Have you ever heard the age-old adage, "You have to be in it to win it?" Well, it's time to take that to heart because commitment is key. A reputable marketing agency will be your partner in the long run, working together towards achieving your business goals. It's a partnership built on trust and shared strategies. Rather than seeking instant results and expecting prospects to buy from you the moment you put your message out there, you're investing in building continued brand presence, usually paired with direct lead generation activities to assist your sales team with leads.
Step 4: Emphasise Transparency
In choosing a marketing partner, it's vital to prioritise transparency in their practices. Seek a partner who not only keeps you informed but also provides a comprehensive dashboard to track and analyse marketing results.
Step 5: Take a Leap of Faith
Taking the step to outsource marketing is a leap of faith. It requires you to be open minded, willing to learn, and most importantly, to place trust in your marketing partner. We create and manage marketing activities every day of the week for our clients, so we are the experts in how to deliver your marketing plan effectively and efficiently. It's imperative to ensure that the agency you choose is fully invested in comprehending the intricacies of your business and seamlessly fitting marketing activities into the operations of your business. Your willingness to 'go for it' will be rewarded as you see your marketing efforts come to fruition and your brand is professionally represented in the marketplace.
Step 6: Onboard with The Change Starter
As a boutique marketing consultancy, The Change Starter functions uniquely, assembling bespoke teams of adept marketing professionals to meet specific client needs within an agreed annual budget. We efficiently execute your annual marketing calendar on your behalf, so once we are onboard, you no longer have to even think about your marketing. We'll tap into you to provide content that we can use in socials, on your website and in other content we create, but we'll build a system for this that works for you based on your unique schedule. Once you place your annual marketing budget under our management, we are accountable for the responsible management of that budget, the quality of our output, and optimising marketing results. We want to see the right results for your business, so when we spot something not working as well as it could do, we look for ways to improve it.
Step 7: Make The Call
You’ve done the homework. You’ve eyed a few potential partners. It’s time to make the call. First, take our quiz to gauge your marketing effectiveness and discover whether you're ready to take the next step to an outsourced marketing team. If you are, you can book a free consultation to explore further.
Conclusion
In conclusion, it's time to make the decision to pursue outsourced marketing. With the right partner, you can overcome the challenges that may have previously hindered your marketing efforts. However, be sure to select an agency that is knowledgeable, dedicated, and invested in your business for the long term.
FAQs
What is outsourced marketing?
Outsourced marketing involves partnering with an external marketing business to manage and execute marketing strategies for you, allowing you to focus on core operations or your future business plans.
Why should I consider outsourced marketing for my business?
Outsourced marketing offers expertise, saves time, and often proves more cost-effective. You gain access to a team of professionals adept at crafting and implementing marketing strategies.
How do I choose the right marketing agency?
Look for an agency that understands your business, has a track record of success, offers transparency, and is willing to commit for the long-term.
What services can I expect when I outsourced marketing?
Services can include social media management, content creation, SEO, email campaigns, website design, website development, Facebook ads management, LinkedIn ads management, Google ads management, printed media and more.
Is outsourced marketing expensive?
Costs for different types of marketing vary, and the amount you might need to invest in ad spend is also dependent on multiple factors, including the niche or competitive nature of your industry. The value of the time and resources you’ll save in having an outsourced marketing team is invaluable to your business growth. A good agency will work within your budget, but you'll need to be realistic.
How do I know if my outsourced marketing is successful?
Choose an agency that provides a comprehensive dashboard to track and analyse the success of your marketing campaigns.
Can I trust an external agency with my marketing?
Yes, but choose wisely. Look for agencies with positive case studies or client testimonials, transparent processes, and a commitment to understanding your business.
What is The Change Starter and how can it help my outsourced marketing efforts?
The Change Starter is a boutique marketing consultancy that assembles bespoke teams of experts for your marketing needs and executes a streamlined and strategic marketing calendar for your business.
Assess The Effectiveness Of Your Marketing With The Change Starter Scorecard!
Are you curious about how effective your marketing efforts are? Take our quiz to find out! Our 7-minute, online quiz will help you discover your relationship with marketing and determine if your marketing strategy is driving the results you want. Whether you're a small business owner or a marketing professional, our quiz is a great way to assess your current marketing efforts and identify areas for improvement.
The Change Starter® is a boutique marketing consultancy that builds outsourced marketing teams for established businesses who are committed to growth. Apply for a FREE Marketing Accelerator with Stevie to get crystal clear on the next steps you can take to promote your business to the right audience, at the right time, in the right place.