Personal Brand – Have You Googled Yourself?
Your Personal Brand: Have You Googled Yourself Lately?
In B2B, people buy from people. Before a prospect picks up the phone or responds to your message, they've already formed an opinion about you. Your personal brand acts as a trust indicator, a credibility marker, and a powerful business growth lever.
The question is: what does your personal brand say when you're not in the room?
The Google Test for Your Personal Brand
Your potential clients Google you. They Google your business. They Google your directors and leadership team. This happens long before the first meeting, the proposal, and often before they even reach out.
What do they find?
If they discover outdated content, inconsistent branding, incorrect information, or duplicate profiles scattered across the internet, trust drops immediately. Your personal brand takes a hit before you've had the chance to make your case.
First impressions happen online now. Your personal brand needs to pass the Google test.
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When Personal Brand Inconsistencies Cost Opportunities
Imagine this scenario. A business owner has no idea their personal brand is undermining their business development efforts. Their old business name still appears across multiple directories. Contact information is incorrect. Content from years ago remains live, painting a picture that no longer reflects their expertise or current positioning.
The result? Confusion. Prospects can't reconcile what they find online with the business they think they're engaging. Opportunities slip away. Prospects never follow up, and leads go cold without explanation.
This business owner isn't doing anything wrong in their day-to-day operations. Their personal brand simply hasn't kept pace with their growth.
This scenario plays out more often than you might think. Could it be happening to you?
The Spreadsheet Strategy: Auditing Your Personal Brand
Taking control of your personal brand starts with a comprehensive audit. You need visibility across every platform where your name or business appears.
Create a master spreadsheet that captures your LinkedIn profile, business directories, old websites, industry listings, trade media profiles, event pages, and any other digital footprint. Document what's accurate, what's outdated, and what needs attention.
This spreadsheet becomes your personal brand control centre. You can't fix what you can't see.
Taking Control of Your Personal Brand
Once you've mapped your digital presence, the work begins. Claim unmanaged profiles before someone else does. Update your information across every platform. Refresh imagery so your visual identity remains consistent. Align your messaging to reflect your current expertise and offer.
Publish new content that demonstrates your value. Your personal brand should showcase who you are today, not who you were three years ago.
Optimising Your LinkedIn Profile for Personal Brand Impact
LinkedIn deserves special attention in your personal brand strategy. Your profile positioning, banner image, About section, and headline all contribute to how prospects perceive you.
A strong LinkedIn profile communicates a clear offer. Visitors should understand immediately what you do, who you help, and why you're the right choice. This ties directly into effective LinkedIn lead generation. Your profile is often the first touchpoint in building business relationships.
Creative Showcase
Your Personal Brand Drives Business Growth
In service-based business, your reputation is your pipeline. A strong personal brand builds trust before the conversation begins. It positions you as the obvious choice when prospects are ready to act.
Your personal brand works for you around the clock, shaping perceptions and opening doors you may never see directly.
When was the last time you audited your digital presence? If you're ready to take control of your personal brand and ensure it reflects your expertise, let's talk.
What Does Google Say About Your Brand? | ||
When clients Google you, make sure they find accurate, consistent and credible information. Start auditing your digital presence today and turn your reputation into an opportunity for growth. | ||
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