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The Marketing Manager Job Description: What Does a Marketing Manager Do?


Marketing Manager Job Description | woman holding a business meeting with her team

Marketing Manager Job Description: What Does a Marketing Manager Do?

As small business owners navigate the complexities of growing their enterprises, the role of a marketing manager often becomes crucial. Understanding the responsibilities and skillsets of a marketing manager can help businesses decide whether to hire in-house or consider outsourcing their marketing needs. Today, we delve into the marketing manager job description to shed light on this pivotal role and explore why outsourcing might be a more viable option for your business.


The Role of a Marketing Manager

A marketing manager is a dynamic position that requires juggling various tasks and responsibilities. At its core, the role involves:


  • Client Onboarding: A marketing manager plays a vital role in integrating new clients into the business. This includes developing detailed briefs, coordinating with implementation partners, and ensuring a smooth transition for clients as they onboard.

  • Marketing Calendar Implementation: Tracking results and managing marketing calendars are key tasks. They ensure that all campaigns start on time and stakeholders are appropriately involved throughout the project lifecycle.

  • Quality Assurance: Ensuring all communication is accurate, grammatically correct, and readable is essential. This includes obtaining necessary approvals and knowledge from clients to implement each project seamlessly.

  • Budget Management: Managing agreed-upon budgets and tracking expenses is another critical aspect. Marketing managers work closely with implementation partners to ensure that costs remain within budget constraints.

  • Strategic Collaboration: Collaborating with client marketing strategists at the outset of client relationships ensures all onboarding workflows are met. This guarantees a smooth handover into business-as-usual (BAU) implementation and ongoing quality assurance.

  • Client Relationship Management: As the main point of contact, marketing managers maintain ongoing client relationships, ensuring consistent communication and service delivery.

  • Project Oversight: From driving initial discovery phases to managing the execution of marketing strategies, marketing managers ensure projects meet deadlines and stakeholder expectations.


Key Responsibilities

  • Drive Client Relationships: From the discovery phase, aim to set the relationship up for success by keeping clients updated on strategy progress and implementation.

  • Asset Management: Obtain and manage client assets, logins, and information using an Access Manager.

  • Timeline Management: Implement marketing plans and manage project timings to meet deadlines, accounting for all workflow steps and stakeholder requirements.

  • Strategic Insight: Provide strategic oversight on projects, creating mini-strategies as needed to align with client goals and target audience needs.

  • Collaboration and Coordination: Work with media entities, platforms, and clients while coordinating efforts with implementation partners.

  • Reporting: Maintain monthly dashboards, provide analysis, and prep for review meetings with clients, ensuring the CEO is kept informed.

  • Stakeholder Management: Manage relationships with multiple stakeholders, negotiate effectively, and ensure seamless project progression.


Skillsets and Qualifications

To excel in these responsibilities, a marketing manager typically has:


  • A degree in marketing or a similar discipline, complemented by over ten years of experience in the industry.

  • Proven expertise in digital marketing, including social media, content marketing, SEO, Google Ads, Meta Ads, and LinkedIn marketing.

  • Comprehensive knowledge of lead generation strategies.

  • The ability to educate and guide SME clients who may have limited marketing knowledge.

  • Experience across a range of marketing channels, including B2B marketing which is essential for businesses focused on other businesses.

  • Expertise in conceptualising and managing digital marketing campaigns, along with managing timelines and resources to meet campaign needs.

  • Exceptional project management and organisational skills.

  • Strong communication, negotiation, and creative thinking abilities.


Why Consider Outsourcing?

While having an in-house marketing manager might seem beneficial, it comes with substantial overheads and resource commitments. By outsourcing to a specialised marketing consultancy like ours, small business owners can enjoy several advantages:


  • Cost-Effective Solutions: Outsourcing reduces the need for full-time salaries, benefits, and training costs.

  • Expertise on Demand: Access to a team of seasoned marketing professionals with diverse skill sets tailored to your business needs.

  • Scalability: Easily scale your marketing efforts up or down based on your business requirements without the hassle of hiring or layoffs.

  • Focus on Core Business: Allows you to focus on running your business while experts handle your marketing strategies and execution.


Conclusion

By understanding what a marketing manager does and considering the benefits of outsourcing, small business owners can make informed decisions that best support their company's growth and success.


Ready to discover the many benefits of outsourcing your marketing management? Book a free consultation with us today and learn how our tailored solutions can drive your business growth effectively and efficiently.


For more details on what a Marketing Strategist does, check out our Marketing Strategist Job Description.


 

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The Change Starter® is a boutique marketing consultancy that builds outsourced marketing teams for established businesses who are committed to growth. Apply for a FREE Marketing Accelerator with Stevie to get crystal clear on the next steps you can take to promote your business to the right audience, at the right time, in the right place.


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