Most SMEs don’t have the resources or time to manage social media in-house. Instead, you opt for outsourced social media management. This is a fantastic idea, yet some companies get it wrong. If you want to see the most effective results, here’s what to consider when outsourcing social media for your business:
Figure Out Your Social Media Goals
First of all, you need to define your social media goals. Ask yourself what you want to gain from social media marketing. Defining goals is crucial as it sets down specific paths and helps you when looking for outsourced social media management partners.
To help you get started, a few examples of common social media goals are:
Improve engagement on posts
Drive more traffic to your website
Improve brand perception and credibility
Provide education for prospective clients
Compare Outsourced Social Media Management Partners
Don’t choose the first social media management agency you come across. It’s worth putting in the research to compare potential partners, ensuring you find one that aligns with your goals. Ideally, you want to pick a company that’s a good cultural fit for your business, and you should consider the services they provide - do they only provide social media management, or can they cohesively implement your entire marketing plan so that all your marketing ties together.
As well as this, you need someone who can communicate effectively, so you’re always in the loop and understand what’s happening to your social channels. Experience is also key; it’s beneficial to choose a company with a positive track record in social media. That’s why it’s a good idea to opt for a consultancy like The Change Starter. We provide a network of experienced social media marketers who have been experienced in outsourced social media management in Sydney and globally for many years.
Create a Clear Content Strategy
After choosing your outsourced social media management agency, you need a clearly defined content strategy. Again, this has to align with your initial goals; the content created on your behalf should help you tick all the right boxes and grow your business.
It’s also vital that all content resonates with your target audience. There’s no point in creating posts that completely miss your demographic or needs based targeting and draw in the wrong crowd. Establishing the content strategy with your outsourced team ahead of time lets you know that everyone is on the right page.
Make Sure Everyone Knows Their Roles
You and your social media partner both need to know your roles at all times. Who is responsible for content creation? Who will be in charge of posting the content? Is someone meant to deal with follower engagement? What about customer service enquiries? And who will prepare reports to review?
You can’t afford to be on different wavelengths as it messes up your social media strategy. Talk to your outsourced provider and be 100% sure everybody knows their roles and responsibilities. It helps you understand what’s required from you and what the outsourced agencies will handle on your behalf.
Keep Everything Consistent
All of your social media accounts must reflect your brand’s personality, tone, and values. You can’t have a certain tone on Instagram, and then a different one on X. There must be brand consistency across the board or people will find it harder to identify with your brand and buy into the messages you’re putting out.
Research shows that 68% of businesses have seen revenue growth thanks to brand consistency. Customers appreciate it when you’re consistent - always check that your outsourced social media management provider nails this!
Maintain Good Communication Throughout
Communication is essential for a successful partnership. You need to be able to provide feedback to your outsourced social media management provider whenever you like. Tell them if you don’t like aspects of the content or if they’re missing the mark with your brand personality. This is so important as it lets you change and alter things immediately, mitigating any damage and helping you get back on the right track.
Also, your partner should be open to communication as you may need to update them with changes to your business. Perhaps you’ve introduced a new service and want to promote it via your socials? The best outsourced agencies are always happy to have a business review chat.
Track & Analyse Social Media Performance
If you truly want to effectively outsource social media for your business, you need to have performance reports. Your outsourcing partner must provide regular reports and updates on how things are going.
Better yet, they should visualise this for you in content that’s easy to digest. For example, you could be given a report showing graphs demonstrating your engagement rate, reach, impressions, CTR, conversions, etc. It’s all clear to see and you can compare the figures against last month to see if the strategy is working or not.
When all is said and done, choosing the right outsourcing partner is the main factor to consider here. The right choice helps you enjoy a successful social media marketing strategy that yields sustainable growth. If this sounds like something you want for your business, contact The Change Starter today. We offer bespoke outsourced social media management in Sydney, calling upon years of expertise to help you get the best possible results.
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