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How Time Management Helps You Fit Marketing Into Your Day

  • Writer: The Change Starter
    The Change Starter
  • Feb 6, 2019
  • 3 min read

Updated: Mar 12

One issue that often comes up for my clients is time management when trying to manage the activities of marketing and sales while balancing their daily routine and client service delivery. Many business owners struggle with time management, which can make marketing feel like an extra burden in an already busy day. As a result, they sometimes shy away from doing any marketing at all because they feel as though they ‘haven’t got time’. To fit marketing activities into your daily schedule, you first need to improve your time management and decide that you want to make a change to how you are currently running your schedule. That can be difficult.


Man getting marketing tasks done in his small business

When we do decide to make a change, we tend to perceive the act of change as one giant ‘beast’, which quickly overwhelms us and becomes seemingly unconquerable in our minds. Essentially we are setting ourselves up to do too much, leaving us busier than ever, yet feeling unproductive and unsure that what we are doing is going to achieve any results. Expecting too much of ourselves in one short period of time can drive us to frustration, as we experience that ‘where do I even start’ mentality.


Smiling woman in a brown shirt looking at a laptop. She's at home, with a gray wall background, conveying a content and relaxed mood.

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Top Tips to Resolve

  • Don’t take it on all at once! You will achieve more progress and satisfaction by breaking it down into smaller tasks and setting a timeframe for each one.

  • This doesn’t require lots of time or effort! Just pick the ‘dead time’ in your day, such as your daily commute, whilst you wait for a colleague or client to arrive to a meeting; or when you’re in a queue somewhere! These are perfect moments when you can open the notes app on your phone and just start listing the specific tasks that are needed to reach your overall goal (the change you want to see).

  • Decide how many of these tasks you can achieve in a given timeframe – e.g. 1 task per month, per week, or per day, depending on your availability, and the size of each task.

  • If you’re going to need a longer period of time for a big task, such as building your website, break it down into themes for each time period - e.g. month 1 - planning, month 2 - briefing, month 3 - content creation etc. Then list the tasks for each of the phases, then break these down into weekly, or daily tasks and complete them one step at a time.

  • Reward yourself after each task is completed. Something simple, like allowing yourself to watch an extra hour of television, or buying yourself a small treat!




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The Change Starter® is a boutique marketing consultancy. We transform your marketing by creating and implementing a cohesive marketing strategy. We work as an outsourced marketing team for established businesses who are committed to growth. Book a FREE Consult to discover the next steps you can take to attract, engage and convert new customers.


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