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  • Writer's pictureThe Change Starter

Exploring the 9 Benefits of Outsourced Marketing: A Win-Win Solution

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The Benefits of Outsourced Marketing

Opting to forgo an in-house team and choosing to outsource marketing will have incredible benefits across your business and its operations. Many professionals are vaguely aware of the power of outsourced marketing - but do you know exactly how it benefits you? Here are some of the main things you could enjoy when you outsource.

1. Gain Access to New Perspectives & Skills

Outsourcing can transform your business by bringing in new perspectives and skills that you may have previously lacked. It provides a fresh marketing approach that’ll help you identify new areas for improvement that used to go overlooked. 

2. Handle Marketing Faster & with Greater Efficiency

You’re paying seasoned marketing veterans to handle your campaigns, which means all decisions are handled faster and with more efficiency. They’re experienced enough to know what works and already have years of skills embedded in them. Simple and complex tasks are seamlessly integrated into existing project workflows and work is completed faster than it would be if you handled it alone. 

3. Keep Updated with the Latest Trends & Tech Changes

There are constant trends and algorithm changes in the marketing world, particularly in areas like social media marketing and Google ads. You must stay updated with these trends to maximise results yet it’s not always possible when you handle everything in-house. Outsourcing gives you people who live and breathe marketing and always ensures you capitalise on the latest trends and tech updates to drive more leads to your company. 

4. Remain in the Loop with Regular Communication & Support

Working with an outsourced marketing team means you get constant support and communication from them. They keep you updated on all the goings on and also empower you to get better at handling the simpler things yourself. You’re never left in the dark and have one simple point of contact to receive updates on everything. 

5. Use the Best Tools & Technologies

Outsourcing your marketing lets you work with professionals in this field who have the best tools and technologies. By default, this now means your business utilises the best marketing tools for all of its campaigns. This drives more efficiency while also improving results as their tools could help you implement ideas you’d never have found on your own.

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6. Shift From “Tactics” to Full Blown Strategies

Marketing “tactics” involve doing small things and hoping they improve your results. This is what most business owners do when they’re in charge of marketing. Outsourcing enables you to shift this approach and develop a professional and comprehensive marketing strategy. Instead of doing little things with no direction, you’ve got a clear action plan and a strategy geared towards hitting key goals. 

7. Manage Your Budget More Effectively

You make better use of your budget through outsourcing as it’s cheaper than building an in-house marketing team. Moreover, thanks to the experience and expertise of an outsourced marketing agency or consultant, they stretch your money a lot further. You’re less likely to waste your marketing budget on ideas that don’t work; their knowledge ensures you’re paying for a service that always provides results. 

8. Gain New Perspectives Through Cross-Pollination

An underrated benefit of outsourced marketing is how your business could benefit from some of the other clients that the outsourced marketing consultancy works with. External marketing agencies work with clients from many different sectors, which can lead to cross-pollination of ideas. You are a specialist in your sector, yet often an "outside perspective" is necessary to find the most appropriate solution.

9. Achieve Better Overall Results with the Benefits of Outsourced Marketing

Finally, outsourcing will help you achieve better results. You have a professional team working for you right away and they know what it takes to generate leads or drive traffic to your website. Instead of spending ages trying to solve the puzzle yourself, you get people who already know all the tips and tricks. 

There’s no denying you’ll see lots of benefits if you outsource marketing, though this is still a big decision to make. Think it over carefully and decide if it makes sense for your company. Most businesses have a lot to gain from outsourcing - so if you want to enjoy all of the above, perhaps it’s right for you. 

If you’d like to find out more about outsourcing your marketing, get in touch with us today or book a FREE marketing consult online.


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The Change Starter® is a boutique marketing consultancy that builds outsourced marketing teams for established businesses who are committed to growth. Apply for a FREE Marketing Accelerator with Stevie to get crystal clear on the next steps you can take to promote your business to the right audience, at the right time, in the right place.


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